EVENT
MARKETING MANAGEMENT
Event Marketing is the association with an
event via a sponsorship; or the execution of a branded event that
allows corporations the unique opportunity to reach specific target
markets.
Event marketing programs can be sport, cultural, charity, corporate
or consumer.
An
event sponsorship should be combined with sales promotion and a
media program in order to fully maximize the value from the event.
Event
Marketing can be utilized to build brand and corporate awareness,
to create image association, to sample/display products and services,
and as a hosting opportunity.
Trendtech
offers the following Event Marketing services:
